Throughout the year there are different shopping seasons such as seasonal discounts, Christmas, Black Friday, Cyber and the like. Seasonal shopping produces most sales for any business, and of course online business.
There is turnover in billions in online purchases which is a hugely tempting amount that convinces many people to join online industry as the online stores adapt to each holiday period to claim the possible lion’s share.
A good deal on particular times is not only available to the largest but small businesses can also take advantage of the higher sales of the season, even though their time and resources are quite limited.
5 Steps to Take Advantage of Seasonal Shopping
If you have decided to make the most of the seasonal increased sales, the following 5 tips to optimize your website will be greatly helpful for you.
1 – Special Offers & Discounts on Your Website
You have to ensure you attract sales in specific periods offering special deals and discounts on your online store. You are supposed to update images on your site focused on the new conditions, working on keywords in titles and descriptions of product to optimize your presence in search engines during that period. You can use keywords like ‘summer special’ or ‘Christmas special’ to grab visitors’ attention.
2 – Share on Social Networks
You know that social networks are a great spots when it comes to gaining visibility. If you have created special offers, the next step is to make them known to your customers to get benefit from them. Share your offers in social networks to be seen, not only by those who follow you, but by others as followers of your followers after they share your updates.
3 – Consider the Option of PPC
Basically, PPC is to create ads that you only pay for each click you get, i.e. each time a user is interested in the ad and click on it. For paid advertisement, you need to focus Google Adwords, Yahoo, Bing, Facebook and Twitter. This is a good option to target local audiences or with either demographic or interest as specific profiles. You must try different texts and watch your stats to maximize the profit margin on your investment.
4 – Optimize Your Website for Mobile Devices
This is crucial as more and more consumers use their mobile devices to make purchases online like tablets or smartphones. If you optimize your website to make it easier to use on these devices, you will increase greatly the chances of sales, since a user accessing a mobile device does not find comfortable navigation, he/she will hardly continue the buying process to the end.
5 – Don’t Forget Customers!
Shoppers at specific dates such as Christmas are looking for a positive experience. In a world that works with haste, easy, fast and convenient purchase is highly valued. You may need to consider an extra mile for getting customers during specific times of year like help answering customer calls or a fast automatic response and chat option for immediate assistance.
With these tips, you not only will maximize your chances of sales, but will also improve shopping experience for your customers by increasing the chances of returning to visit website you have asonline store.