Website optimization is a set of certain methods and measures that allow you to bring your site to a leading position in search engine results and get ahead of your competitors. Most users use Google and Yandex systems to find the answer to a question of interest. The entered query is analyzed by the search engine, giving pages with answers as close to the context as possible. But there are certain tricks that allow you to occupy ranking positions – this is website optimization, also called SEO or justoctane seo services boca raton.
The goal of website optimization
Now, wherever you look, you can easily find 101 sites on just one topic. And every day there are more and more sites: beautiful and interesting, useful and not so, commercial or just for yourself. The competition is huge, but you always want to stand out, but how?
It is thanks to this question that search engine optimization of the site was born, which allows you to deal with numerous competition. It is able to give the site the desired characteristics, in short, site optimization is the ability to make search engines and the site itself “best friends”, and best friends, as a rule, do not neglect each other and do not leave the other aside. The result – the site is displayed on the first positions of the search.
What types of optimization are there?
Search engine optimization of website pages is divided, as a rule, into two categories: internal optimization and external optimization.
Internal website optimization
Internal optimization involves working with the site structure. The goal is to make it convenient and intuitive for the user himself, a structure that is in chaos will not attract anyone.
Internal optimization is necessary for the site to improve its work, to increase the position of the resource in the search results. Work on the internal optimization of the site is divided into the following stages.
- Compilation of a semantic core with the selection of keywords for further promotion of the site.
- Correction and improvement of the internal structure of the site, with regards to CNC, Robots.txt, site map and other elements.
- Removing technical errors, broken links, duplicate pages that affect download speed.
- Work and improve the usability of the site for ease of use.
- Website image optimization.
- Checking pages for compliance with user requests, increasing relevance.
- Organization of competent internal linking.
It is necessary to carry out internal optimization of the site regularly, despite the complexity of the process. The successful work of the project largely depends on the timely internal optimization, since the quality, convenience and speed of the site depends on it.
External site optimization
Link building, namely: getting links to the site from other web resources is called external optimization.
Search engines are tough on viral links, so finding a good donor site is a real problem today. Links from trusted non-spam-free thematic sites give excellent results.
External optimization allows you to create a list of responsible “donors”. In the course of the work, texts of links are developed, the near-link environment is considered, and only after that the links are placed.
There are a number of methods that do not contradict the rules for building natural and high-quality link mass:
- Exchange of links with other high-quality thematic resources.
- Registration in directories and search engines.
- Writing and posting competent press releases.
- Participation in discussions on forums, blogs, etc.
Optimization also includes competitive analysis, which is carried out to compare and supplement the site with missing content, elements, etc.
Search Engine Optimization Methods
Website optimization is carried out by SEO specialists. In a professional environment, a conditional division of optimization methods is accepted depending on the observance of the rules of a particular search engine:
- White SEO,
Each of these methods involves the use of a number of techniques and techniques that affect the work of search robots. Let’s consider them in more detail.
White hat SEO. Promotion and improvement of the site using officially approved effective methods of promotion. Many tools directly affect search algorithms without breaking them. There are no forbidden methods in this optimization.
Gray SEO uses officially NOT prohibited methods, however, they are often regarded by search robots as an unnatural, deliberate overestimation of popularity. Often, search engines block sites that use such methods.
Black hat optimization includes methods that absolutely do not comply with the rules of search engines. It is very easy for such a resource to fall under the filters and sanctions of the systems.
Professional SEO uses techniques and methods that affect the work of search robots, directly or indirectly. But, choosing “white” optimization, specialists and marketers do not violate the rules of work. In this case, all the recommendations and requirements of justoctane seo services boca raton are observed, good quality sites are created and their legal optimization is carried out.