On the screen with the result of a user query, the significance rank appears as a certain sequence in which links are displayed, the place in this sequence is usually called the position of the site.
The closer to the top of the list, the better (higher) the position, the more users it is shown, which means that the site will receive more clicks.
Search engine optimization is currently a separate discipline and includes an impressive list of criteria, the use of which contributes to:
• On the one hand – to increase the attendance of the optimized resource;
• On the other hand, to facilitate its search by interested users.
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Tasks solved by optimization
SEO optimization is carried out in order to increase traffic, which, in turn, makes the resource popular and allows the owner to monetize it (increase sales, advertise).
Seo services the woodlands setup is based on the rules formulated by search engines. Thus, search engine optimization is completely dependent on the principles of setting up search engines and changes along with the change in the rules set by them.
Request processing technology
After entering the search phrase, the request is processed according to a number of parameters in order to fulfill the main task: in the issue to offer the user links to sites whose content most closely matches the request. Some of the processed parameters:
• Keyword frequency (a site on which the key is used too often is ignored by the system, evaluating the content as spam);
• Citation (calculation of the number of links leading to the desired resource from third-party sites, at the same time their quality is assessed, which depends on the relevance of the resource);
• “Water” (by “water” we mean meaningless or unimportant words and expressions, which makes the text uninformative; the system evaluates such a resource as unsuitable and excludes it from the search results);
Sites placed by the search engine at the top of the list are considered to be the most relevant to the query, those at the end are considered the least suitable. The correspondence of the search query to the information received by the user in the issuance is called relevance.
Distinguish between internal and external optimization and is called ranking
1) Internal ranking extends to the pages of the site itself. Its task is to create convenient navigation through the information content, which includes all elements that carry meaningful information:
– Headings and subheadings,
– Images and videos,
– Meta tags.
If a large corporate site is filled with content without internal ranking, this will turn it into a collection of information ally unrelated pages, or even into a simple heap of them, which can be compared to a dump in which it is impossible to navigate and find anything. Such a site will not give the expected effect, and setting up internal links will take many weeks and even months. And vice versa – a well-structured ranking makes the resource more user-friendly, understandable in terms of content orientation, and also helps to raise positions in search results.
Search engines carefully monitor internal links, periodically clarify the ranking rules, which should be taken into account. Indexing is automatic, popular resources are explored every day and more often, if the optimization is violated, the resource will start to lose positions.
2) External ranking is associated with such concepts as:
– Citation index (links from websites, blogs, and social networks – various external resources)
– Registration in directories and directories,
– Link exchange,
– Advertising articles.
Search engine optimization quality
Optimization is also divided by quality, and there are three types: white, gray and black.
a) White hat optimization implies the use of permitted promotion methods. They are contained in the rules by which search engines evaluate the seo services the woodlands of a site. Each search engine has its own work algorithms, they are basically identical to each other. In the white mode of promotion, external links are monitored with particular care, if the resource is linked by a site suspected of having spam content, such a link will negatively affect the promotion in search results.
b) Greyscale optimization allows articles specially written for the required search queries. Often such a text is poorly readable and perceived by the reader as created not for reading, but specifically for advancing on a specific request. Search engines do not ban gray content, although it is not welcomed by the rules.
c) Black optimization uses hidden text on pages, spam resources – doorways and other ways and methods of promotion that are prohibited or even illegal.