Over the past 29 years, sales tech has emerged as an imperative industry in face of many others. It has blossomed rapidly with more than 350 companies and some 27-billion dollar worth companies. A Sales Hacker Sales Stack Conference was hosted by San Francisco, in November of 2015. It provides a platform for like-minded salespersons and vendors to interact with key decision makers and software buyers to leverage modern communication methods to interact with clients. 2015 was marked by innumerable innovations in the sales tech industry. Eminent sales tech firms include Salesforce, LinkedIn, Oracle Open World and Dreamforce.
The question that captures minds of vendor organization executives, and heads of inside sales department heads is: Is this emerging Sales tech industry actually a set of emerging technologies entering sales field to fulfill real market needs? Or is there another side to the coin?
To analyze this, let’s look at its driver features. Technology has transformed entire scenario of the enterprise drastically in the past 30 years. Manufacturing and Supply chain forms edifice of sales tech industry. This was followed by Finance and customer services, and lately it has penetrated marketing. Sales departments are expected to enhance productivity. They are inculcating technological innovations in their many fields of professions and elsewhere to minimize inefficiencies.
The use of broad range of channels, from emails to telephones, to social networking and live video conferencing is what effective selling hinges on. It provides an indispensable method for knowing your client without being in-person with them, by gauging personalities through social networks. This is further achieved by tacking. Sheer volumes of interactions between clients and vendors, routes involved, and infinite data involved is impossible to keep track of without use of software designed specifically for tracking purposes.
Mastering vast amounts of data is gateway to success. Data is an undug gold mine. Market leaders have turned to data to gain a deeper understanding of the context of their project and to attract customers and big fish to their enterprise. Furthermore, impact of interactions of salespeople has been enhanced by equipping salespersons and vendors with required knowledge and information. Sales tech has enabled enterprise to maintain interactions between various players involved in procedures of sales and marketing thereby ensuring an accountability and enabling cooperation and collaboration.
The crux of the matter is that vendor organizations must assess their manifestos to achieve the dual goal of enhancing productivity and embracing new, innovative ways of buying and selling. Companies untouched by new methods of sales tech will undoubtedly suffer major losses in the upcoming future. Market leaders need to make a drastic choice between sticking to established and pre-conceived methods, and new ideas and innovations in a ripe for impact-field. Emerging technologies have threatened future of sales roles. Coexistence of both, will definitely open up new horizons.